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Why Newsletters are Important, Especially for Small Businesses

2016-10-26 16:10:40

Newsletters are an old form of media specifically designed to give you news rather briefly. While newsletters are designed similar to a magazine and can house information like a newspaper, they’re still not considered either of the two media forms. Compared to a newspaper or magazine, newsletters are shorter in the content length and typically revolve around a particular theme. Newsletters are a great way for people to keep up to date with the latest news concerning an organization or brand and are not required to focus on anything specific.

Newsletters can often contain important dates, recent stories, and any other information regarding a brand. While newsletters are excellent for large corporations and organizations, they can benefit small businesses even more by connecting directly with the customer.

Why Newsletters Are Important for Small Businesses

For small businesses, newsletters can have a significant impact on their success. While you might think an email newsletter from a small business is just to inform you of anything that’s related to the business, in reality, it serves a dual purpose. Newsletters, much like magazines, give a small business the awareness and publicity that it needs to continue. Newsletters can help promote products, cover important stories that shine a positive light on the company, but mainly help keep you connected to your customers. Consistently (but not too often) sending out a newsletter email ensures that you are in direct contact with your clients.

For small businesses that are contemplating the use of newsletters, consider the fact that newsletters are a cheaper form of advertising since you can create the emails yourself. This helps you save money while also provides you with the creative freedom to design the emails how you see fit.

How to Create a Newsletter People Will Like

There are different ways to create a newsletter; the beauty is that it can be individual to each business. Here are some tips to keep in mind when creating your newsletters.
  • Get creative. Newsletters are a great place to get creative with the design and aesthetics. You want to create something that is consistent with your brand but still attracts readers. Add in some pictures and colored text. Remember to make sure that your email is legible and engaging.
  • Keep your newsletter brief. While you can still convey a decent amount of information, you don't want to overwhelm your readers. You want to entice your readers to click through your email to your website. Because people are so busy these days, it's important that your newsletters are providing them value. If an email is long people may be less likely to read it, but that is not always the case. The most important thing is to maintain a balance; you don't want your emails to be too long or too short. If your email ends up being too long, turn it into a blog post and have an excerpt included in the email, this way customers will read the email and click through to your site to read more.
  • Have something that you want to share with the reader. Whether it's a quote, image, or story, share something that you know will interest your customers while staying consistent with your brand.

What Can a Newsletter Do for You?

Newsletters are an easy way to stay connected with your audience. For small businesses, it’s a great way to promote any new products and keep people up to date with what you’re doing. Remember that keeping your business in the mind of your customers is key to keeping your doors open.

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